Lateral
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?&@*
Condensed BoldRegularLight
Headlines · Body · Copy
Primary font
Brand Guidelines
01 — Logo
Primary Logo
The Sei primary lock-up consists of two elements: the symbol and the wordmark. This lock-up is the main representation of the brand and should be used consistently as a combined unit.
02 — Color
Color
Black and white carry the brand. Maroon and Gold are heritage accents — use them only for emphasis and legacy moments, never as the base palette.
Black#000000Base Color
White#FFFFFFBase Color
Maroon#600014Headlines, CTAs, accents
Gold#966F22Data stats, highlights
Primary Palette
White#FFFFFF
25#F5F5F7
50#CCCCCC
100#999999
200#666666
400#333333
600#131313
Black#000000
Neutral Ramp
03 — Typography
Primary Typeface
Lateral is our primary typeface. Use it for headlines, product UI, and anything that needs presence. Give it room when setting editorially.
Secondary Typefaces
Items Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?&@*
Book
Editorial · Quotes, captions, Foundation headlines
Secondary Font
ABC Repro Mono
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,:;!?&@*
Regular
Data · Tickers, block heights, CTAs, captions
Tertiary Font
04 — Usage
Clearspace
To maintain our logo's clarity and prominence, follow the clearspace guidelines.
- Use only approved colors.Black, white, Maroon 100, or Gold 100 — nothing else.
- Keep proportions locked.Symbol and wordmark ship as one unit. Don't rescale their relationship.
- Respect clearspace and minimum size.X on all sides, 25 px tall minimum.
Cobranding
Our lockup for brand partnerships are dictated by the clearspace rule, which should also be applied to the partner brand. Ensure both lock-ups are the same height.
